Wednesday, 15 September 2010


A wonderful story is told in the current issue of The Spectator.
We now leave digital clues with our every mouse-click. Last week a friend of mine was mildly annoyed to find that, following his purchase of a box-set of Will & Grace, the Amazon site immediately assumed he was gay. In fact he is gay, but doesn’t believe his literary tastes should be defined by his sexuality. Half an hour spent browsing power tools failed to shake the site from its assumption. Only when he added The Autobiography of Geoffrey Boycott to his order list did things return to normal.

This is from Rory Sutherland's highly engaging - and amusingly named - column on technology and the web, 'The Wikki Man'.

I'm off now to see if I can recreate my personal profile as that of a spinster from Essex with slight schizoid tendencies and an interest in Peru. Perhaps this could be a new national sport.


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